Trade shows (no matter the size) are an important way to get your product and business name out to hundreds of potential clients. But in the sea of various booths, it can be hard to attract visitors and stand out from the crowd. Paying attention to the design and placement of your trade show display is an important step for a well-placed, attention-grabbing booth. Here are four tips for setting up your trade show presence, with appropriate signage.
1. Design for Your Space and Your Staff
Customizing your signs and booth displays are important for every trade show. Whether your booth is capable of a 30 foot display, or consists of a small table, the best booths are designed in relation to its spatial proportions. Having various options to pare down when attending a small venue, or upgrading to large displays and panels at larger shows, will make designing your booth easier on you and your team.
In addition, make sure the signs work in conjunction with your trade show employees. Using creative signs, such as floor graphics in a large booth, can lead audiences inward as they look down, right to your booth mangers. And small, custom counter signs can prompt the right questions from visitors that your booth mangers can elaborate upon. Not only should the booth be comfortable and welcoming to visitors, but it should also be helpful for your booth staffers.
2. Place Signs Appropriately
Signs can be important place markers, so making them visible from various angles and distances is key. Make sure your logos, name, and headings are easy to see from various angles and heights, and are not obscured from parts of the display. Most importantly, keep key messages and words at eye level. Common mistakes in trade show signs are when messaging is placed below knee-level, where people are not looking. Building a custom trade show display, with banner stands or flag stands, will help audiences identify your booth from afar and any direction.
3. Keep it Consistent and Simple
Overall, you want to design your displays with simple, clear headings and content. When people see your display, they know what your booth represents. A bit of flair, lighting, and a coordinated color palette can also go a long way in drawing attention, especially if you are on a budget. Too much flashiness without a clear display can actually make visitors turn away from the chaotic design. Aim for continuity and simplicity first, before adding embellishments.
As you design your booth, make sure the branding and marketing is consistent and shares a common thread. Clashing messages and designs can create a chaotic look and feel to the booth for visitors, giving an overall messy impression about your business or organization. A trade show package of a matching banner, display, and tablecloth creates a consistent visual that ties each segment of your booth together.
4. Focus on the conversation and content.
Remember, a successful trade show display helps facilitate conversation. When it comes to adding content, make sure it remains valuable and relevant to the products and service you provide; this will help guide the right potential customers and partners to your booth. After the trade show, get in touch with visitors by emailing them immediately, instead of waiting months after. In addition, your calls to action do not have to be limited to the physical display. Reach out on social media to grab the attention of physical and virtual attendees to the trade show by using the right hashtags for the event.
With these four tips in mind, you can have a successful trade show event and display. For more creative ways (and signs) for your next trade show booth, contact us.