Local search is on the rise. As mobile usage surges, people want more information specific to their location.
According to research from Google, Ipsos MediaCT, and Purchased:
- 4 out of 5 consumers use search engines to find local information.
- 50 percent of consumers who conducted a local search on their smartphone visited a local store within a day.
- 18 percent of local searches on smartphones lead to a purchase within a day, compared to only 7 percent of non-local searches.
- These stats point out the ample opportunities brick and mortar marketing tactics still have. To milk this trend, businesses need to connect with locals in their neighborhoods and market in their own backyards. And, in their front yards too.
- Why Yard Signs Work
If yard signs can win elections, they can certainly win customers for your business. Like brand mushrooms popping up on lawns, they blare the name of your company and increase your brand recognition. While yard signs can’t talk with customers, they are an affordable, low maintenance way to advertise your brand 24/7.
If you design your yard sign correctly, they are guaranteed to win you customers and increase profits for your business. To help you out, here are 4 tips to effectively use yard signs.
Keep Them Simple
You always want to keep your sign simple and to the point. Don’t bloat it with information because the majority of people won’t stop their car to inspect your sign. Stick with the basics such as the name of your business, a catch line, and perhaps a phone number.
Also, always keep the letters big and bold, that way people can actually see it.
Use Colors That Jump Out Never camouflage your yard sign with colors that blend into the surrounding landscape. For instance, a dark green sign with brown letters is an excellent way to make absolutely no impression on anyone. On the other hand, when choosing the right colors, try to make them uncommon and also have good contrast such as red on white, orange on blue, etc.
It’s about finding the right visual match that jumps off the lawn and into the minds of consumers.
Make Your Yard Sign Catchy
For your yard sign to be effective, it needs to say something catchy with as few words as possible. Try to find words that share the qualities of your business. Pictures are also a great addition and can say a lot.
The purpose is to really stand out in consumers’ minds and distinguish your business from your competition. Ideally, you want your yard sign to be funny, if not hilarious. The funnier your yard sign the better.
For inspiration, check out 32 of the funniest home and business yard signs.
Put Your Sign In The Right Places
You don’t want a forest of yard signs jamming up a highway or strewn across the lawns of your competitors. You also don’t want your yard signs in a place where there are hardly any people. Pick places in your local area you know has a lot of car and foot traffic such as street corners, highway medians, and busy shopping centers.
All that said, yard signs require low maintenance, little cost, and if designed correctly, they can be your bastion of grass roots business. They get your name out in the neighborhood and are a wonderful addition to your local marketing efforts. Whether in rain or shine, they stand firm in advertising your brand.
Remember, the effectiveness of yard signs as a marketing channel depends on their design. If you’re having trouble with a design that really captures the attention of consumers or simply need a push in the right direction, we’re here to help. Contact us to speak with one of our experts to help you design and customize the perfect yard sign for your business.