Driving Concerns Behind your Fleet Graphics

Branding goes back to the beginning of business. Wagons and carts had pictures drawn on them of the wares inside. Shops hung shingles with shoes, hammer and anvil or something denoting a general store. These things are simplistic, it’s true, but things haven’t changed much. Think about it the next time you’re driving alongside a big rig with a red trailer painted with Coca Cola or the brown van with UPS printed on it. They are instantly recognizable due to the graphics. You’ll also notice that their drivers are courteous and careful. Branding your company should include fleet graphics, but it should also include alerting your drivers regarding their representation of the brand.

Appearances Matter

Would you order pizza from a company whose drivers drive dirty cars, have plastic cups all over the inside of their cars and whose vehicles smell like a cigar convention? You would likewise not order a drugstore or grocery delivery service whose fleet looked much the same. You want your company to be taken seriously and to favorably impact your customer base. That can’t be done if your drivers have no pride in the appearance of their vehicle.

Body Work

It is imperative that you check your fleet every day for scratches, dangling bumpers, limping wheels and doors bent double. Sounds like a cartoon, doesn’t it? It’s important to check your vehicles, because you don’t want your brand associated with such a cartoon. Your brand should shout safe, durable and trustworthy. It can’t even whisper if your fleet is dented.

Good Drivers

It’s no secret that traffic is awful, with so many people going somewhere at supersonic speeds sometimes. Drivers obeying traffic laws and driving defensively tend to get to their appointments on time and with no dents in the cars. Their careful respectful driving also sends a message to prospective customers, one you want associated with your brand. Test your drivers yourself every now and then to make sure they keep the laws and drive responsibly.

Going the Distance

Branding is figured by cost per thousand impressions, or 1,000 persons seeing the advertising. It has been said that wrapping vehicles are as good as moving billboards. It is also said that parked cars garner just as much attention as moving ones. While all of this is true, you’ll get a better ROI if your drivers are out there being seen by thousands of persons. As a guideline, it is said that certain roads yield more impressions than others. For example, an urban interstate will yield 48 impressions as opposed to a city street, which will yield 131 impressions. Depending upon where your business is located, have your drivers use varying routes to approach their appointments for the largest yield if impressions.

Revolution Wraps has been helping Omaha and Lincoln companies brand themselves to the tune of 4,000 wraps to date. We’ll work with you to grow your brand with integrity and honesty. Contact us to learn more.