Whether it’s in an office setting or on the side of a vehicle cruising down the road, people notice branding. In fact, the next time you’re sitting at a busy intersection waiting for the red light to turn green, take a moment to look around you at the dozens of vehicles zooming by. Which ones caught your eye and which ones will you actually remember? Chances are it was a car, van, or truck with a custom vehicle graphic tailored to a specific brand.
The right wrap or the right wall decal can be the difference between making a good first impression and not making any impression at all. And trust us, you don’t want to be remembered for a badly designed and installed graphic. That’s why it’s so important to have options when it comes to wraps and decals. Companies want to separate themselves from the competition, but if all of their branding looks the same, it’s nearly impossible to stand out.
We work side-by-side with our clients to develop graphics that not only look good, but also help tell a story about the company. We also use different materials, depending on the application, so that decals can either lay flat or literally pop out away from the wall. Regardless of which option you choose, our graphics give you the opportunity to establish your brand as a force to be reckoned with and one that potential customers won’t forget.
Vinyl Or 3-Dimensional?
Vinyl graphics and wraps are our bread and butter. Almost anything you can imagine can be printed onto a sheet of vinyl and installed on a vehicle or wall. A logo is one thing, but imagine being a brewery, for example, and being able to put multiple bottles of beer on the side of a van to show your variety and versatility. Or, if you’re a home builder, instead of having a name and phone number in black text on the side of a work truck, put a few pictures of finished houses to help sell your brand and tell a story at the same time.
Speaking of sending a message, wall graphics are a great way to not only show off your brand, but also make a statement. In some instances, this means taking more of an artistic approach with a design rather than focusing solely on a logo and messaging. A large floor-to-ceiling wall graphic in an entryway is one example of welcoming customers into a place of business and making them feel like they’ve been transported into another world. It’s a way to get customers into the right mindset and help them feel comfortable even in a sales situation. It may sound like a broken record at this point, but it really is important to make that first impression and give yourself an advantage even before that very first handshake.
If you want a design to truly pop, then the best way to make that happen is with an acrylic or metal wall sign – something that stands off the wall. Acrylic is different from vinyl in that it’s a 3D, plastic material that, instead of hugging tight against the wall with an almost paint-like appearance, sits away from it (with standoffs) and uses lighting and shadows to create a more dimensional look. This is perfect for situations where you want to cut out more intricate logos and text and use the whitespace of a wall to help them stand out.
Putting It All Together
Branding is all about consistency, so you need to make sure everything put in front of the customer sends the same message and portrays the right image. This goes beyond letterheads and brochures to vehicles and the walls that surround your business. With our help, you can rest assured that every graphic will be made with the highest-quality materials, printed on state-of-the-art printers, and designed to your exact specifications. We strive for consistency in our own processes and we want to pass what we’ve learned onto you.
If you’re interested in either vinyl or acrylic graphics for vehicles or walls, give us a call or send us a request on the website. We’ll take the time to learn about your brand so that, together, we can design graphics that will not only impress people, but also help drive future business.