The concept of trailer graphics perhaps never crossed your mind if you use a trailer as part of your fleet vehicles. Using semi-trucks is possibly a necessity in your company if many of them travel the roadways of America delivering goods. Or, perhaps your business is one truck with a trailer that travels ubiquitously seeking customers. A traveling restaurant, for instance, is a popular trend that means hauling a massive trailer with all your business assets in tow.
No matter what your business is, hauling a large trailer is a major expense. Perhaps you need to advertise more, yet don’t have it in your budget without gaining more customers.
Your best bet is looking at your trailer as a large creative canvas where you can place eye-popping graphics for advertising. If you haven’t heard of vehicle wraps, then you’re missing out on one of the most affordable methods of advertising to avoid dealing with expensive billboards.
Fortunately, the width of some trailers have almost the same dimensions as a billboard. When you place graphics there representing who you are as a company, the possibilities are endless.
Here at Revolution Wraps, we’ll work with you on taking that space and using it creatively so graphics and text get noticed everywhere you go.
What Kind of Imagery Should You Have on Your Trailer?
Thanks to the large canvas on your trailer, the imagery possibilities are tremendous. When you have a business with a lot to say, you have room to convey it all through bright, clear images that look almost like 3D. It’s here where you’ll need to brainstorm on how many images you need and which ones best represent your company ideals.
The larger the image is, the more it’s going to get noticed from afar while on a highway or driving in city traffic. One of the most striking images when enlarged is images of people. With our attention to high-quality graphics, the image of real individuals who work in your company (or others who relate to what you do) look almost real.
Those in highway traffic a considerable distance away will see the above imagery and want to catch up with you to see who you are. In a mobile era, they’ll have their smartphones with them where they can look up your website or even order something from you instantly.
They may even be compelled by other imagery you use, like the awe-inspiring visuals and colors of a natural environment. If your business celebrates nature, or just has some kind of connection to natural surroundings, large vistas are spectacular. You have enough room where a large graphical representation of a mountain range or a giant field will look as crystal clear as a 4K TV screen or digital billboard.
Then you have proper placement of lettering on your trailer so it’s easily readable from a distance as well as up close.
Where Should You Place Lettering and Other Text?
You want your business title large enough so it’s readable from the sides and back from as far away as possible. While it’s customary to place a business title and other prominent text on the back of a trailer, don’t forget the sides and even the top. By blending your text carefully in with imagery, you create a sense of branding that you can’t always do on regular signage.
This is the real beauty of vehicle wraps and trailer graphics. When you consider the tremendous cost of digital billboards today, merely advertising on your trailer won’t cost even a quarter of standard billboard rates.
It’s still important that you make not only your business title easy to read on your trailer, but also contact information. Place contact info on all sides of the trailer so it’s seen from every possible angle. This gives better chances of it being seen for calls to action, whether on the road, or even by air.
Contact us here at Revolution Wraps. We’ll show you our portfolio of trailer graphic designs from other clients to get some creative ideas started