Let’s play a little game. Tell me what you did today? You got up…probably got ready for work, drove to work and parked your car. Then, about lunch time, maybe you and a few colleagues jumped into your car for a quick trip somewhere for lunch…so you parked your car at the restaurant before heading back, in your car, to the office. Then, your wife called. She said, I need you to pick up the dry cleaning and stop at the grocery store for some bread and milk. You oblige — maybe on your way to the gym? — you return home about 7 or 8pm having driven how many places? Having stopped how many times where people saw your vehicle? We are asked every day if vehicle wraps work. We are asked how we test if vehicle wraps provide a good ROI. Many clients want to know the pricing right away. Let this article serve as your guide to discovering an answer.
The American Trucking Association (ATA) reported 91% of people surveyed do notice vehicle graphics. Further, the Traffic Audit Bureau for Media Measurement demonstrated that a vehicle can generate between 30K-70K impressions daily. Conversely, according to 3M (a prominent tape and vinyl substrate provider) a company would need to spend $130,000 in advertising dollars to produce the same effects of a $3,500 vehicle wrap. Is that staggering or what?
If you’re like us, you’re already questioning how that’s possible. So, let’s review what we learned earlier. Except now, pretend you’re a sales representative, for example. You take the freeway to Mrs. Smith’s for an 8am appointment, then pop by the coffee shop for coffee before heading across town to your 9am. Maybe you stop for gas or to use a restroom but then you’re right back in the car getting the visibility of your company’s brand on the road. In fact, the Outdoor Advertising Association of America found that 96% of respondents felt vehicle wrap advertising was more effective than advertising through traditional methods.
Most impressive is that you can do it for less than almost any advertising cost. The average vehicle wrap costs $3,500-5,000. It lasts for 3-5 years. Even if you spend $4,250 and your vehicle wrap lasts only 4 years that boils down to about $88/month. Can you name even one other effective piece of advertising that costs you only $88/month? Pay per clicks don’t even do that. The phonebook ad doesn’t. How much is a radio ad these days? A billboard placement? Even commercials which need to be filmed, produced and aired — are they $88/month?
Ultimately, we can’t tell you if a vehicle wrap ‘works.’ We can tell you a few effective ways to measure your ROI. We can guarantee this vehicle will make your brand visible for 5 years and, when you’re employees are off the clock, it will still work for you with some strategic ideas. Further, we can promise people will notice you…and if you’re getting noticed, how much more effective does your least expensive advertising need to be? You decide on the answer.
Wanna learn more or get a quote? Call us today at 1-866-402-9727 to Start Something Big!